Next Era’s Q1/Q2 2026 Sync Recap

It’s time to recap the syncs our writers were a part of that have aired in the last few months:

LIDL (TRY IT) CRIVIT SPORTSWEAR CAMPAIGN 

• HÄWK – Jugglin (Written by Riccardo Falconelli)

Lidl’s sports brand, CRIVIT, has launched its new “TRY IT” campaign featuring the track “Jugglin” by HAWK. The campaign highlights a wide range of indoor and outdoor sports, set to a custom adaptation of the original song’s lyrics for a tailored, high-energy fit. You can watch one of the commercials right here.

Verzuz Battle #5: B2K vs Pretty Ricky (Complex)

• B2K – Girlfriend (Written by Jean-Claude Olivier)

On Verzuz, Complex brings together top artists to battle for supremacy in their sound, lane, or era. In Season 5, Episode 5, B2K went head-to-head with Pretty Ricky, and B2K proved they’ve still got it when they pulled out their hit “Girlfriend.” Watch the full episode here!

The Tonight Show Starring Jimmy Fallon

• Jagged Edge – So High (Written by Samuel J Barnes, & Jean Claude Olivier)

AZ and Nas pulled up to The Tonight Show Starring Jimmy Fallon to celebrate the release of AZ’s new album, Doe or Die. The duo delivered a legendary medley featuring a standout performance of the classic Jagged Edge track “So High.” Watch the full performance here.

EA Sports College Football 27

• Blasterjaxx, Timmy Trumpet – Narco (Written by Thom Jongkind, Idir Makhlaf)

EA Sports is back with College Football 27! When you take the field as Jeremiah Smith, you’ll hear Blasterjaxx’s anthem “Narco” pumping through the stadium speakers as the brand-new stadium track. Turn the volume up so you don’t miss it!